To quickly add to JoAnne's comment about research, I have the beauty of being a teacher, a researcher, but I'm also an associate dean. I manage over 100 researchers within my college. It's not always easy to influence research agendas within the college.
All the universities in Canada face the same reality. If we are to make these researchers more responsive to industry needs, we need to do two things: provide incentives to them--and that's not just money, but it can be funding for graduate students, anything that could help them get tenure or get promoted; and the other piece is to make them more accountable in some way.
At Guelph, we're keen on pursuing the initiative that would make researchers dealing with industry more accountable. One of the things we're trying to do is to design measurable, quantitative results: how you actually quantify performances down the road, and whether we are delivering what we promised to deliver to industry.