Is the question related to how we promote the characteristics of meal?
We have promotion programs where we partner with the government. I mentioned the agri-marketing program where we have a partnership with the federal government. Through that partnership program, industry puts in 50% of the funds and the government puts in 50%. We do promotion activities in various markets where canola meal can go. We also have an oil promotion program. As an example, most of our canola meal is produced in Canada. We don't have a livestock industry large enough to consume all of it. A large percentage of it goes to the California dairy industry, where the dairy industry fully recognizes the value of canola, because of the increase in milk production with canola meal in the ration of a dairy cow.
We've done the same in Mexico. We haven't focused on the dairy industry but rather on the pork and the poultry industry. We've done this with seminars. We've also recently completed some fairly large-scale demonstration projects for canola meal in China. This is due to the increasing dairy industry in China. We're trying to link the benefits of canola meal back to the importing of Canadian canola seed into China. We have a fairly focused promotion program in partnership with the government. We also do some promotion in Canada.