In the beef sector, we have programs that are being developed by the cow-calf operations. It's called hormone-free beef and it is beef raised without any antibiotics. The marketplace is finding itself. So there is a movement towards that type of process, but it is happening as we speak. There are partnerships happening among the cow-calf and feedlot operations and the plants. It's kind of ironic. It is partnerships. It's kind of neat. They're exciting times.
But it's the marketplace pulling it. It's not being pushed in any way. It's just what's happening in the marketplace. There seems to be a demand for that product, so it is happening.