The move that Maple Leaf Foods made in announcing this in 2007, our commitment over 10 years to get to that position, was very much driven by all our U.S. competitors. Smithfield Foods came out of the gate first, but this is all driven by what's happening at the consumer and the retailer level.
If you look now at Wendy's, McDonald's, Chipotle, Compass Group, they're all announcing they won't procure from any other system.