Well, it's a complicated issue. The consumer market becomes increasingly fragmented. A typical grocery store in Canada today has 50,000 food items. We talked about organic. We talked about all these channels. I believe market forces will continually drive us in new directions on this.
At the same time, our challenge as a country is that we're facing cost pressures. With a dollar at par, our challenge in some of these commodity areas is to compete with insufficient scale, insufficient technology, higher labour costs, and so on.
On the point Brian is making about growing imports and growing risks to the infrastructure of our industry in Canada, this is absolutely real. Maple Leaf competes in some major commodity areas. The only path to success in this has been to scale up and invest over half a billion dollars over four years. I don't think that needs to crowd out other opportunities, and there's going to be lots of space for small and medium-sized players, but rationalization is bound to occur. More imports are bound to occur. It's a tough business out there.
There's no simple answer. I don't believe we should be mandating an outcome here. I believe a national food strategy makes some sense, so we can have a proper dialogue and understand where resources need to be spent. But to think we're going to somehow design a master plan for food production and supply chains in Canada seems a bit extreme to me.