Based on that, then, if indeed they are vigilant, are they still under threat, or would they in your view potentially face extinction from a value chain that is increasingly consolidated? I think we saw it the other day with Mr. McAlpine from Maple Leaf Foods, who was talking about the pork industry, in which they produce live pork at one end and basically ready-to-eat pork down at the other end.
Is there a sense that a tenacious individual or individuals can withstand what ostensibly is an economy of scale they have no hope of competing against? Can they stay out of trouble of being swamped by that particular value chain—they are providing a value chain, albeit it's localized in a way—or are they in jeopardy of actually being swallowed up?