Lately we've been dealing more with bigger companies, so it has been all about learning about scale and learning how to play something like this on this scale. The challenges primarily tend to be, getting back to my earlier notes, about pricing and about the comparison with the U.S. The larger retailers that are used to buying throughout North America base their pricing on models and formulas that are USDA driven. We're facing this constant battle of trying to direct them back to the cost of production, saying that this is what it costs, and this is what we think is a fair premium for it.
On May 16th, 2012. See this statement in context.