I agree with your comments that if we're world renowned we'd better be popular back home as well. So that's one of the things we're working on through a domestic marketing committee that has been struck. The process there is to kind of mimic what CPI has done around the world and implement some of that into our domestic marketplace to try to gain market share back from some of the other countries that have been importing.
Also, it's not only about recognition of pork being a healthy product to consume, but also to make people aware of the significant efforts pork producers have gone through to ensure the product is safe and of a high quality.
In regard to the transportation that was mentioned earlier on—