I'm sure it will turn things around once consumers see that in their grocery stores.
It's the same question for Mr. Gordanier. It's the same thing. When I go to Zehrs in Goderich I see lots of lamb from New Zealand but I don't see any from Canada, so what's the strategy for lamb in Canada, lamb in Ontario, wherever? What is the strategy for packaging and labelling to identify a “Made in Canada” or a “Made in a specific region” brand?