Yes.
So now we're actually getting around as an industry. We've left the branding part to the processors to date, but as producers we really feel that it's our product that we're very proud of, and we can't sell it to you as a consumer if you don't even know it's Canadian.
We spend a lot of time in Canadian quality assurance programs in the pork industry. Hopefully, in the next while you'll know or you'll have a choice to buy pork that is branded Canadian quality assurance.