Thank you, Chair.
Thank you to our witnesses for being here today. I think it's important that the value chain round tables have a voice in this study of supply chain management, particularly as we're focusing on the red meat sector at the beginning.
The government feels that value chain round tables are big contributors to the industry, and they work very well with government as well, so you're filling an important role.
I'm glad to hear—I think Travis was saying—that there is growth in the value chain round tables. I think that's a good thing.
When we started this study, before we moved into the red meat sector, we sort of did an overview, and now we're focusing on the red meat sector. The value chain is quite long, of course, and it branches at many different places. What I'd like to know is—and maybe I'll just start on the beef side, because we did go to see a slaughterhouse in Guelph—where does the value chain round table see it can have the most impact in the value chain itself?
It starts at the farm. It works its way through feedlots. It gets into the slaughterhouse. Of course it can branch there. You can get products being sent straight to retailers, which people see perhaps on grocery store shelves. It can go to butchers. It can go to restaurants. It can go to further food processing. How far along that chain do you actually look, when you're looking at ways that you can bring value to the value chain?
I'll start with the beef side, and then maybe I'll ask the same question of pork, and then of sheep.