That's a very good question. I'll give a really short answer and then a little longer one.
Ultimately the beef value chain round table has a lot of value at any and every point in the value chain, right from the genetics industry in the cattle industry right through to the retail side, where the consumer is buying a product, or even the food service side.
One thing I think has been particularly noteworthy with the value chains is the realization that for us to function competitively as any one part of the industry, we're dependent on the whole industry being incredibly competitive. So the beef value chain round table has been a venue where we can collectively consider each individual sector's competitive challenges, take a look at those challenges, take a look at what the solutions might be, and not in isolation of the other sectors. Because as you know, very often solutions developed by one sector will have unintended consequences in another. So it's been a great venue to look at those issues collectively and then to move forward with an action plan.