There's growing support, right from the farm gate through industry, for traceability. More and more consumers in Canada and around the world are asking to know where the product came from and how it was handled.
I know that in Japan, you can take your cellphone camera and take a picture of the bar code, and it will bring up the farm where that pork or whatever was raised. It will show you a picture of the farmer hugging the pig. It's an unbelievable system. It's a little bit over the top for what most people require, but they've gone to that extent because of some food situations they've had over time.
I know that at the Senate hearings, there was some concern from the cattlemen, but I am here to assure them, as I have done personally in my meetings with them on the XL crisis, that the Health of Animals Act takes precedence on the farm and on the ranch. Bill S-11 only comes into play as that animal is loaded and moved on to the next stage for backgrounding, feedlot, processing, or whatever it is. They have that ability.
Farmers were concerned that somehow we were going to develop a cow registry. We had this huge computer system from a gun registry that went nuts, so they figured that we should put it back to work. I mean, they don't figure we should put it back to work. I'm here to tell you that this is not going to happen. We got rid of that gun registry. We're not going to have a cow registry.
What we are seeking to do is have traceability. As I said in response to another question, if something shows up at a processing facility or in a feedlot in the form of an ill or sickened animal, we can trace it back to the farm or ranch it came from. There are specifically reportable instances, such as tuberculosis and BSE. To maintain our status on the BSE scale internationally, we have to test so many animals a year. We do that. It has to be done at slaughter. You can't do a brain examination on a cow and send it back out to the pasture.
All these types of things are done. That's all kept. That's all databased. We need to be able to go back to the farm if there is a problem. Every once in a while that does happen, and we're able to go back and quarantine that farm should there be something like TB and so forth.
That's the whole concept. Farmers are also poised to make use of genetics and feed regimens and so on to put out a superior product. The plants now have the ability to database meat. For example, if there's a side of beef that is perfectly marbled and is going to get extra dollars in a premium market like Japan or Korea, we want more of that. Who produced that beef? We can go back now, through a program called BIXS, to that producer—Cargill or XL in Guelph, or wherever it is—and say, “Give me 200 more head of that, because I have an order from Korea.”
That's the nature of this. It's to build a more vibrant, effective system that works to the benefit of everybody. It provides safer food and also the ability of farmers to produce more of what they're doing for a specific market.