From the Canadian Meat Council's standpoint, we support and have supported full traceability from the farm to the meat processing plant.
Beyond that, there are some facilities that are able to track and trace a particular piece of meat right back to the farm. That can be quite an expensive process, but some facilities view this as a competitive advantage for their particular businesses.
The biggest issue really is that in the event of a recall, and there was a major recall recently, maintaining traceability back to a certain supplier of meat helps one to get products back as quickly as possible, for the consumer's benefit but also to limit the scope of the recall to particular suppliers. The better they manage that traceability of the product, the lower will be the amount of product they have to recall. If they're not able to identify the product specifically, they'll have to do a broader recall.