I believe Canadians already feel very confident in the food safety system in Canada. I think some of the messaging coming out of this bill is going to help boost that confidence, such as the increase in penalties, the consolidation, the harmonization, but by and large, I think Canadians are very confident in the system we have today. I can say it's evidenced by the recent recall where we at the Retail Council did not see sales in beef reduced substantially because of the recall. I think Canadians are feeling very confident that the system does work.
On October 30th, 2012. See this statement in context.