Health Canada has recently posted an information notice to consumers about cooking temperatures for tenderized beef in particular. At the same time, we've been working very closely with the department in getting that information to consumers.
I can tell you that some of our members have already labelled products right across Canada. Others are in the process of doing so. They're responding not only to Health Canada's suggestions, but to consumer demand.
It goes back to our members wanting to serve their consumers. Consumers are interested in getting this information, so our members have been labelling products. They've been putting temperatures on products, knowing that Health Canada is just launching into a review of the scientific evidence around proper cooking temperatures, which we'll be involved in quite intensely.