Yes. That's certainly one of the difficulties we have with the current approach.
The training has been very commodity-specific. As a result, the food industry in Canada and I think Canadians in general are starting to realize that we need to treat all food the same, and that is a bit of a problem because of the structure we've developed. This bill would put a whole new umbrella—a whole new framework, as we've referred to it—over food safety in Canada.
Perhaps it's easier to think about this in terms of a specific example. I'm thinking of the word “natural”. Many of you probably have seen the word “natural” on some products, more so in the U.S. than in Canada. In Canada we took a position a long time ago that the word “natural” belongs naturally where it is, and it shouldn't be on products. As a result, we've avoided a lot of the difficulties that the United States have had with that word.
However, consumers are looking more and more for natural products, or cleaner products. We've asked the CFIA's labelling section to take a look at the word “natural”, because currently it's being denied to the meat industry. We can't use that word. It's considered that meat is not naturally produced because we have men and women growing meat, and therefore they've said that's not natural.
We've said that's a bit of a problem for us, because when it's yogourt, for example—and there's someone here who's in the dairy business, so maybe they can explain this—it could be natural, but that's still an animal product. Therefore, we said, “Why don't we level the playing field? Why don't we use the word “natural” right across the board? If anybody can use it, then everybody can use it, and let's define it.”
That's the way we'd like to see the new act go, so that the regulations don't apply to just meat and poultry but to all food products. That's the genesis behind that comment and where we think this bill can take us. I think that's a much fairer way to regulate the food industry.