It's very much the same kind of thing, only it's the reverse. In this case we are required to include ingredients in our products under regulation that are not permitted in a foreign country. Because of that, our products will not be acceptable in a foreign country if they have to meet our requirements. Currently, a company can manufacture a product for export sale that contains flour that's not fortified, and as a result, it is perfectly permitted in a foreign country.
On November 1st, 2012. See this statement in context.