In growing barley in western Canada, and we'll use malt barley as an example, there are certain practices on the farm that we can use to ensure that we're growing the quality of barley that the malt industry is looking for. Not all malt companies are looking for the same specs in the barley. They're looking for different attributes.
How do we grow the barley to meet the customer's needs? That's what we will identify and try to give the farmer. We want to grow the barley that the industry is looking for, to the specifications that the malt company is looking for, and make sure that it meets the customer's needs.