First, I think, is innovation. It's the public investment and working well together on research and innovation. We constantly have to innovate with the product. We have new specialty canola oils, high-oleic canola oils that have special characteristics for the food processing market, which are a real innovation and are driving the industry now. That's a result of constant investment and reinvestment in the industry to stay competitive.
As I was saying earlier, the private sector in canola is spending somewhere in the neighbourhood of about $100 million on canola research in Canada currently—the seed companies—and you can compare that to the North American investment in soybeans, which would be in the range of $500 million to $600 million.