As I mentioned earlier, we have to be able to demonstrate to the customer, the consumer, the benefits or value that the GM technology brings to them and to the market. Also, I think we need to implement an education program that not only demonstrates the value, but really deals with the risk and benefit of GM wheat crops.
We have had challenges with trade with Japan in the past, as we have had with numerous countries because of the BSE crisis and everything. I think moving forward takes dialogue, conversation, giving our customers confidence that what we are delivering is a value product that meets their specifications and, by the way, is safe to use.
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