Most of the advantages for GM products have been designed to help improve productivity at the farm level, so a lot of the technology to date that has been brought forward, let's call it the biotechnology tools, has been to improve things like weed control, disease control, insect control, but we are now seeing advances being made through biotechnology in improved water use efficiency. This means, perhaps, crops can grow better under drought-type conditions. That would have an incredible place for growing crops in sub-Saharan Africa, for example. We are seeing biotechnology looking at improving nitrogen or fertilizer use efficiencies. In other words, the plant takes up less fertilizer from the soil, yet produces more grain, more crop, that sort of thing.
I believe we are going to see some biotechnologies that will have some health benefits attached to them. It's simply a matter of time. Biotechnology is advancing in the pharmaceutical area and I see opportunities for it in crop and animal production as well.
Unfortunately, there's a significant portion of the population who are not in favour of GMOs and biotechnology. I lived in Europe when that issue was really a problem there. I think we're beginning to see signs where Europeans are starting to have a bit more tolerance for it. We're not out of the woods yet, but I think eventually people will start to see the value of it. What we need to convince them of is that long term there is no risk associated with the technology.