On the labelling side, as an industry we are also making investments to improve the level of knowledge in order to provide scientific evidence about the nutritional value, the scientific evidence on the health outcome value. We think it's very important, and we are very supportive of strict labelling requirements that are put on food so that we are not misleading consumers through misleading labelling. We've made investments to improve the knowledge we have about protein quality in pulses, to add more pulses to the list of crops that could be considered as a good source of protein.
The question is, are there knowledge gaps we need to invest in, to address, so that we can have the kind of nutritional information that's there? I'm very supportive of educating the consumer, because we do have a lot of healthy food options—not only pulses—from Canadian horticulture, from Canadian oilseeds, from Canadian cereals and pulses. I think part of the focus on the health care perspective is to put more emphasis on food.