The Canadian brand is extremely important. We've been very successful in maintaining that. It's the reason many foreign customers buy Canadian grain, because they can usually get it closer. Oftentimes, they can get it cheaper, but for a lot of the blends that they need for their flour, they need the certain types of quality that we have.
Our variety registration system and our grain grading system means that they can consistently, shipment after shipment, receive exactly what they want, so that they can put it into their mills, into their bakeries, and have a product that their customers will buy.