I think the greatest challenges for marketing and international access are knowing what's out there in the world and being very cognizant and very aware of our market advisers. I pay a lot of money to have good market advice to know what's happening around the world.
I also talk to different farmers from Australia and the United States. I talk to other farmers who talk to farmers in South America. It's a very connected world. It's something we all have to be better at, but it's also something in which information overload can happen very quickly.
We all have to be very aware that every farm is unique and so different that there's not a one-size-fits-all solution. We have to have the skill sets and the desire to learn so we can move forward in this business.