Yes, there is some of that, predominantly on the livestock side—it's called BIX—where the animal going into the slaughter facility is traced through the system. Then they start to look at the genetic makeup of the animal. They say it's well marbled and exactly what they want, and they can go back to that farmer and tell them that whatever they're feeding the animal, whatever they're doing, whatever genetics they're using, we want more of that. There are contracts starting to come out of that type of traceability. So there's a benefit back to the ranch or the farmer.
On February 28th, 2013. See this statement in context.