Thank you, Mr. Chair, and honourable members. I'm very pleased to be speaking with you today.
My name is Matthew Holmes and I am the executive director of the Canada Organic Trade Association. COTA's members reflect all points along the organic value chain in Canada, from producers to processors, the research community, and traders. I am also a world board member of the International Federation of Organic Agriculture Movements, and the regulatory chair of Agriculture Canada's organic value chain round table.
The Canadian organic sector is growing rapidly, and the domestic market is now worth an estimated $2.6 billion per year, an increase of 160% in four years' time. Our international trade continues to grow through strategic government supports and the negotiation of progressive trade deals with our major trading partners. The organic sector has roughly 4,000 producers farming and ranching 900,000 hectares of land, with over 40% of these operations on the Canadian Prairies—Saskatchewan in particular. Additionally, we have about 1,200 processors and handlers in the domestic organic value chain. However, our market is growing faster than our production. We must respond to this opportunity by remaining adaptive and competitive and applying the science-based information and tools at our disposal.
Organic agriculture offers compelling solutions for today's challenges in agriculture. It is a low-input system and has much to offer all agriculture in terms of innovative methods to reduce input costs and reliance among producers. Organic agriculture is premised on the science of crop rotation, nutrient cycling, and integrated pest management. It has been shown to increase biodiversity and resilience on and around the farm, to sequester carbon into the soil, to reduce energy usage on farm, and it can also lead to lower nutrient run-off into our waterways. These are challenges that all agriculture seeks to address.
Additionally, organic production tends to offer an attractive financial model of a growth market, high consumer demand, and fair incomes for farming families. Our producers tend to be younger than the average producer in Canada, and our model attracts a large number of new entrant farmers. Again, these are priorities that we share with all agriculture.
This does, however, lead to the need for significant knowledge transfer, infrastructure supports, and extension services. We have seen a few provinces explore new ways of assisting producers in adopting innovative attribute-based production. In Prince Edward Island and New Brunswick, for example, the provincial governments have established programs to provide partial financial credit for the costs of organic certification through the initial transition period. This has led to an increase in organic operators to meet consumers' demand for this attribute, but also the reinvestment of available funds into other needs, such as knowledge transfer and the adoption of new science. In Quebec, a multifunctional pilot program seeks to create incentives for producers to meet clearly identified outcomes, such as increased biodiversity and resource management. This sort of innovative programming in the long run will assist in making the agricultural sector more sustainable, economically and environmentally.
Growing Forward 2, in our opinion, presents the federal government with the chance to work with the provinces to expand this type of program across the country in a coordinated way. Under Growing Forward, the federal government invested in the science clusters. The organic science cluster has received over $6.5 million in federal commitments and $2.2 million in industry dollars. The model is highly integrated, bringing industry, government, researchers, and academics together.
The organic science cluster involves work by over 50 researchers in nine provinces, at nine universities, and ten Agriculture and Agri-Food Canada research stations. It is managed by the Organic Agriculture Centre of Canada at the Nova Scotia Agricultural College. The research is directed and controlled by industry-identified priorities, so it is designed to have an impact and to be marketable. For example, the organic science cluster is conducting a wheat and oat breeding program to identify varieties optimized for low-input systems, the findings of which can benefit all models of production, particularly those exploring standardized low-input production systems. This in turn leads to new high-demand markets and competitiveness for Canadian commodities.
The cluster is also studying innovative greenhouse production methods, including inputs, growth media, integrated pest management, high-efficiency lights, and nutrient recycling. By investing in this knowledge creation and application, the government and industry together are supporting the adaptability, innovativeness, and competitiveness of Canada's organic sector.
Consumer trends clearly show that attribute-based models are becoming drivers of agricultural production, whether it is identify preservation and traceability, animal welfare and husbandry standards, or consumer desires for systems avoiding the use of synthetics and genetic engineering. Organic production offers these attributes, with the added control of operating within a regulated and standardized system. Therefore, research into organic agriculture is a great opportunity to study various attributes and production models with a clear focus on marketability, profitability, and sustainability.
We recommend that Growing Forward 2 continue to show leadership and foresight in the area of integrated scientific research.
The Canadian organic sector has quickly become the envy of the world, even though we remain a relatively small player. Since the organic products regulations and mandatory national standards were introduced in 2009, the federal government has pursued the market access priorities identified by COTA's long-term international strategy. These include the equivalency agreements that were reached with the U.S. in 2009 and the EU in 2011. I cannot stress this next point enough: Canada is the only country in the world whose standards are recognized by these two markets. Combined, the U.S. and EU markets are worth 96% of all global sales in organics, estimated at approximately $56 billion per year. The U.S. and the EU do not even recognize each other's systems, but they have made significant progress towards reaching equivalency between them. From my perspective, there is no better time than now to scale up Canadian organic production.
With the support of the agri-marketing program under Growing Forward, COTA has been able to lead export missions and provide assistance to members of the Canadian industry seeking to reach new customers and take advantage of improved market access. We see this as a critical means to developing the capacity of the domestic sector. Specifically, it allows us to meet all of the outcomes of the Growing Forward 2 discussion papers: competitiveness, market growth, adaptability, and sustainability. We encourage the continued focus on international opportunities under Growing Forward 2.
However, as the Growing Forward 2 discussion documents also make clear, our international competitiveness is based on the quality and responsiveness of our infrastructure. Particularly for innovative attribute-based systems such as organic ones, codified standards are essential to ensure that the broad outcomes are met.
Our trading partners and our competitors, the U.S. and EU, have made commitments to maintaining their organic infrastructure by way of long-term standards maintenance. Canada has not. And although we are currently the poster child of organic market access, without long-term sustainable infrastructure behind the organic sector in Canada, we will soon lose this position, or fail to meet the obligations of our current trade agreements. This is an acute concern of the organic sector at this time, and we are looking to work with you to address it.
To conclude, we see great opportunity at this time for the agricultural sector in Canada to collectively benefit from the innovation, sustainability, and profitability the organic sector is pursuing. There is a need for governments to coordinate ways of assisting new entrants into organic agriculture in order to meet consumer demand. And there is need to continue advancing the science and innovation involved through the integrated research that is the heart of our competitiveness and adaptability.
Finally, through our progressive market access approach, our sector is positioned for success, if we can ensure that it has the right infrastructure supports in place to remain competitive and responsive to opportunity.
Thank you very much for your time and attention.