Again, I think it's valuable for raising awareness in the minds of the general population the importance of agriculture. Of course, it's not in front of us the way it was with our parents and grandparents, because only 2% of people are on the farm. In terms of the associated industries and all of the infrastructure that supports it, people don't realize the connection there.
I think it's important to have that discussion. In fact, it is being discussed almost daily in our newspapers, in terms of local food and sustainability. All of these are very good touch points. Everybody cares about food.