That's a great question.
My colleague here has spoken, to a certain degree, of having some experts in the field who are noted resources. They tend to attract the right people around them to get some of the messages out, or to get the media interested.
Something the cluster has done is that it's brought together very different researchers, industry, and government. Many of these people weren't organic researchers before but they're now working on the organic cluster. What you see from that is a great opportunity for convergence, for alignment, for cross-pollination, which is something that we like in the organic sector. It also can lead to the sharing of ideas that go beyond just one particular method or model of production.
Many in the organic sector feel there are lessons to be learned through organic research and innovation that aren't exclusive to organic agriculture by any means. You don't need to be certified organic farmer to use some of these things and you can reduce your costs significantly if you're using the right rotation with different inputs or reduced input use.
So we think that might offer some competitiveness for all Canadian producers.