Yes. I'm unfamiliar with the example you mentioned, but absolutely, and it's not just the beverage sector. It's across food and beverages. Absolutely, it is. Fortification of various food and beverage products has been a growing trend in Europe and the United States as well as in Canada.
As food and beverage manufacturers, both large and small, try to meet the demands of consumers, you're going to see that, and it is one area where the food and beverage industry works closely with Health Canada to ensure that all ingredients used in fortification are approved. Then it's up to the consumers to decide which products they wish to purchase.