Thank you for bringing that up. I think Mr. Valeriote raised this as well in his question; I don't think I got to the answer.
There have been municipal initiatives popping up around the country about banning certain packaging, and I'd like to address that head-on. Usually it surrounds the use of PET plastic. The fact is that PET plastic is the most-used consumer goods packaging in the world for a reason. First of all, it is extremely recyclable. It can be recycled up to 20 times into PET again, without losing almost any of its actual energy or breaking down. There is not really a more recyclable type of package on the market, which is why you see not only the beverage industry using it, but also other products—salad dressings, etc.—moving to it.
I should point out on the recycling matter that PET plastic is recycled across Canada on an average of about 70%. It varies province to province, with different recycling, but it's approximately 70%. I would point out that the European Union recycling rate for PET is 48%. So Canada is a leader in that.