Let me address the water question first, specifically your question about water consumption. If water is drunk out of a bottle of water or out of your tap, you're still consuming water. We need to hydrate on a daily basis or bad things happen to you health-wise. That water is going to be consumed, regardless.
We do not view the selling of bottled water products as an either/or situation: a municipal water source versus bottled water. In fact, the majority of Canadians who do consume bottled water consume municipal water while they're at home and will occasionally buy bottled water when they are on the go as a convenient and healthy way to hydrate.
Specifically to your question about cost, many of the provinces have enacted water-taking fees for food and beverage manufacturers, which our members pay in the jurisdictions where those are in place. I don't know off the top of my head how many provinces have done that, but it is a majority of them.
Our members also pay municipal taxes, which help pay for water infrastructure, as do any other retail outlet or manufacturer. With regard to your comment, the water that we use, be it bottled water or in juice or pop production, I feel we are, absolutely....
Our industry is at the forefront—because water is so essential to our products, obviously—of continuing to drive down the amount of water that is used in the production of our products. All food and beverage manufacturing uses water, some considerably more than ours does. A lot of that is due to the safety protocols that are put in place for the production of any kind of food and beverage.
Specifically to your comment, and particularly coming from Guelph, in the manufacturing of bottled water, only 1/100 of 1% of all water withdrawals in Canada is for the production and manufacturing of bottled water. Putting that into the perspective of the amount of water that is wasted in municipal water systems through leakage every year—the amount that goes back into the ground and obviously takes thousands of years to surface again—it's not even comparable. The amount of water that is taken for beverage production compared to that which is wasted in infrastructure leaks throughout all municipalities across Canada is not comparable.