Perhaps we should just bring the committee to Niagara; we could actually do the sampling.
Nonetheless, Mr. Marshall you finished the last statement. I want to use the last statement and work backwards from there, if I can, around the economic impact.
For those of us who are from Niagara like I am, we've seen this industry grow up, if you will, working through its early adolescent stage, and now becoming a mature industry with a mature product that on the international stage is actually doing remarkably well, and has won numerous awards throughout the world. Icewine is being recognized as a premier brand for us across the entire world—unlike in the days when we made Baby Duck. I recognize that may have some youthful memories for some of us, nonetheless, we're not there anymore.
But there's the economic impact: $6.8 billion, 31,000 jobs, $1.2 billion in government taxes and markups. And it's only 30% of the Canadian market that we actually capture. If we were to double that to 60% of the Canadian market—we'd still be below the U.S.'s 66%—what's your sense of what that would look like economically for the Canadian market? Quite clearly, we're looking at a true value-added industry, from grape in the field to product in the bottle retailing—the whole value chain all in one simple go-round.
Because this study was done, do you have any sense for projecting what that would look like if we simply went to the average that international competitors have in their home markets?