We absolutely do support it. We know it won't necessarily grow the market share for our industry, because that's a consumer who is already an advocate. But what we hope is that when they get to their destination—if someone has purchased the wine in Ontario and is taking it back to Saskatchewan or conversely is taking it from B.C. to another place—they will say they are ready to try Canadian wines again.
The economic driver is not going to be enormous, because the total tonnage that may get consumed as a result of it is probably small, but the marketability and the ability to influence opinion are significant.