I'll give you an example. Today 60% of the wine that France makes is sold in the export market because they produce such an oversupply of grapes. Funnily enough the oversupply of grapes drives government investment through a program called the euro fund, whereby they invest money to sell the agricultural product in export markets because they grow more fruit than they need. This is similar to Australia. Remember that Australia, as we demonstrated, absorbs in that marketplace—they have an 84% market share. In France the market share is about 80% as well.
Italy, on the other hand, consumes most of their product within the country. They're enormously loyal to Italian wines—14 different provincial regions grow grapes and make fantastic wines. The best wines stay in Italy. They also sell part of their surplus through the euro fund.
We're a burgeoning industry; we're not in oversupply. We use every grape we can get our hands on and we buy more, the more it's planted. As the footprint for vineyards expands, we believe our market is going to grow because we have tremendous confidence in our winemaking and our viticultural/agricultural practices.