We're going to tag team this answer.
We continue to be able to make the economic case and bring forward to government what is a very direct line in terms of opportunity in the marketplace and the ability to not only extend our existing market share but to drive our market share as a result of an appropriate.... It's not to say what exists today isn't appropriate but it's the only word I can use. Today the total content of a blended wine, which by law has a minimum of 30% Canadian content, receives a foreign excise tax. In certain circumstances that blend is much more than 30% Canadian, but once 1% is imported content the whole bottle attracts the foreign excise tax.
Our goal—through education, and through information, and through the ability for us to demonstrate to government what the payback would be—is to apply the 100% taxation issue on the Canadian content.