Interestingly enough, much of the regulation in our industry comes at the provincial level. The federal government has actually addressed a number of issues over the past number of years that have helped us, including Bill C-311 recently, which was quite special.
From our standpoint, our focus is very much in terms of trying to incentivize the industry, to be able to compete with all countries in the world. That's why one of our focuses in terms of our presentation is related to the excise tax exemption on the Canadian content in International Canadian Blend wines. That is important for two reasons. One reason is that it will continue to increase demand for Canadian grapes, and as we were talking earlier, that is the fundamental of our industry growing into the future—it's pretty hard to make wine without grapes. Anything that incentivizes us to purchase more Canadian grapes will, in turn, help stimulate the entire value chain for our industry.
Then the second part is that an excise tax exemption for the Canadian portion of ICB wines will allow the wineries to be more competitive against foreign imports, and then hopefully, over time, we would increase our 30% market share to 31% market share, to 32% market share, to 33% market share, and trust me, even a 1% or 2% change in market share has real significance in terms of the growth of our industry and the types of dollars that we talked about earlier.