Let me just comment on the first part.
One of the things we've seen in Niagara, to use that as one example—and Murray mentioned this earlier in terms of tobacco in some parts of the province but also in terms of tender fruit—is a conversion of some of the land from tender fruit to grape growing. At the end of the day, it's really about the economics and the sustainability of an industry. Here we have an industry where we know there's enormous potential mathematically, both in terms of market share as well as consumer demand over time. It becomes a more and more attractive industry for farmers. Again, it's not about farming successfully for one year, three years, five years. It's about farming for 10, 20, 30, 40 years.
I think that conversion is taking place. We just have to make sure that, at the end of the day, we have a sustainable economic industry that is actually selling the wine in the marketplace—because it doesn't do any good to grow the grapes and then not be able to sell it.