Let me ask you another question about the LCBO. Certainly in the past number of years, the LCBO has really taken on the beer market by expanding their beer selection. It's heavily advertised in nice glossy magazines that come in the summer on a hot day showing ice cold beer. There have coolers full of beer.
I know that overall, nationally beer sales have dropped, but when you go into a locale like an LCBO, as a seller of Ontario wine have you found that wine sales have dropped as a result of beer being sold by the LCBO? In other words did your association find it disadvantageous for beer to be sold because the consumer says, “I'm not going to buy two bottles of wine. I'm going to buy a bottle of wine and some beer”?