Thank you, Chair.
I'd like to thank our witnesses for being with us today.
Mr. Goetz, I have a few questions. I was going through your website and I read a press release saying there was information from Statistics Canada that between 1999 and 2011 there was a decrease in soft drinks.
Why do you think that was? Why do you think people are consuming less? Is it because of education, or is it because of some kind of trend?