I remember 20 years ago, when I was first of drinking age, it was Molson Canadian or Coors Light, and those were your choices. Now there are so many choices, so many different varieties and different flavours. I think you're right, the consumer has more choices. But I think we're meeting that here in Canada. There are all kinds of great Canadian microbrews and different things here. I think that's kind of what you're getting at here.
On April 16th, 2013. See this statement in context.