I certainly think you're going to see the pace of product development or innovation within the category get a lot quicker.
Molson Coors came out with Coors Light Iced T last year, which is a new line. There was the lime; that is a new and creative category.
I think the beer category as a whole is really on the cusp of being identified as a product that matches incredibly well with food. I think it's underappreciated in that area. It has great recognition for its sociability; you have great conversations over a nice cold beer. However, I think with foods, the fact that you can combine beer with more tastes than you can with wine or with spirits, once people in the brewing community begin to identify that—certainly the craft beer industry is big on that, and the large companies recognize that as well and are making lots of investment in that area—it's going to be an area where the category is going to see a lot of growth.