From a dollar value standpoint, we've seen the market share of beer go from over 50% to now, just last week, being reported at 44%. Wine has basically taken up that delta, from a value standpoint, so they've gone from 25% to now 30% or 31% of the retail value of beverage alcohol sales. But beer is still, from a volume standpoint, the dominant beverage in Canada.
On April 16th, 2013. See this statement in context.