I think across the board all of the provincial liquor boards have done a fantastic job, not just on the responsible use programming but also on cultivating a real appreciation for food and for drinking in moderation, whether it be beer, wine, or spirts. I think we were very complimentary towards the efforts of the liquor boards regarding what they've done to expand people's interest in our products to accompany or complement food.
On April 16th, 2013. See this statement in context.