It has to be part of the mix. If you have a specific region you want to sell into, you're going to be looking to establish your brewery in the one that gives you most access to those markets.
It does drive investment decisions. For instance, in Ontario, if you want to get access to The Beer Store directly and not have to go through the Liquor Control Board, you have to have a brewery in the province. There are companies that have invested in facilities in Ontario specifically to gain access directly to The Beer Store. They have a facility in another part of the country and they invest in assets in Ontario so they can ship product that's made in one province into the other.