You mentioned a very interesting little point at the end there that Canadian wine is the only wine available on a VIA train and that it should perhaps be the same on Air Canada. VIA is a crown corporation; Air Canada is not.
Are you suggesting that large national companies that are in the beverage and food business of some sort, whether it's an arena—say, for example, the Bell Centre—or other privately held companies should be encouraged in some way to carry Canadian wine? I'm just trying to understand why you picked out Air Canada.