In large part, many of those countries produce more wine than they can consume in their own country. It's not just pride, it's quality. We believe we're producing a quality product. On a weekly basis we're winning highly acclaimed international awards around the world and we'd like the opportunity to sell those products in liquor boards across the country. If those products aren't selling, we have no reason to be putting forward this request. The fastest growing category in the LCBO right now is VQA wines.
On April 18th, 2013. See this statement in context.