Thank you.
We do have boundaries that we'll be challenged to overcome. We will never be as large a wine-producing country as many others around the world, just based upon our climate and our geography. We believe we can make the 50% target. We do have new opportunities in Quebec for wineries. We have a growing wine industry in Nova Scotia. There still are parts of Ontario and parts of British Columbia that provide new opportunities for growth in grape growing.
Subtle changes in climate also open up new areas to us, which we haven't been able to plant in before. British Columbia is a case in point. There are small areas now farther north of the Okanagan where planting is successfully taking place, but there will have to be investments made in tilling the land, planting grapes. Grapevines take three to five years to mature, so it's a long-term process.
If we get the support of our liquor boards across Canada, we believe we can meet that 50% target within, say, 2015 to 2020. It's entirely possible. It'll be possibly faster if the liquor boards are willing to support Canadian wines across this country, as I mentioned. It is shocking to see the statistics, to find that 10 of 13 liquor boards sell less than 4% of total wines that are VQA.
We get very, very small opportunities for sales. We work well with the liquor boards, but there are opportunities for greater sales. In the province of Quebec, for example, VQA sales represent less than 1% of total wine sales in that province. I see there being great opportunities in Quebec to sell more Canadian wine products.