Yes, it is a challenge for a small vintner because the margins are low in the wine industry. If you're looking at selling your product at your own winery and, outside of the taxes, bringing home 90% of the value of the product you produce versus 35% by selling at the liquor board—which all want a certain amount of volume, which you may not be able to provide—it's very challenging in the earlier years. Small lot programs are available at liquor boards. They do try to support that.
On April 18th, 2013. See this statement in context.