Again, I think our requests would have to be pragmatic. What we ask for Sun-Rype has to be a good investment for Canada and something that creates jobs. Number one on my list is support for innovation. I think innovative food companies have the ability to grow beyond Canada, to grow on a North American scale and even a global scale. I feel very good about what Sun-Rype has done. I feel very positive about the steps we're taking to grow into the U.S., but at the end of the day there's going to be a relentless pursuit of innovation to meet ongoing and changing consumer needs. So anything the government can do to support innovation, whether that's increasing the amount available through SR and ED credits or by creating employment for students who are focused on innovation, would be number one on the list.
I think beyond that would be to support companies willing to invest in capital expansions. Capital investments drive a significant amount of economic activity and benefit in the regions where we see those investments occurring. I think anything that government can do to support companies willing to invest in Canada is a good investment for Canada.
So those would be numbers one and two on my list. Beyond that, I think we have to make sure there's a level playing field with imported products. I think we hold our Canadian manufacturers to a very high standard—as I think we should—but then I don't believe that's the case for imported products. As a case in point, we go through annual HACCP inspections with CFIA—I think that's a good step—but what are the expectations for someone importing products? As a case in point, there are now globally recognized food safety programs, such as SQF, and to suggest that anyone importing food products into Canada have that certification would seem like a reasonable step to me.